Our Story

At JustBecos, we believe flowers are more than beautiful arrangements — they are emotions, memories, and moments wrapped in petals.

Our name says it all. Just because.
Just because you’re grateful.
Just because you’re in love.
Just because today deserves to be celebrated.

JustBecos

Mission Statement

To create thoughtfully designed floral experiences that make every occasion special, memorable, and unforgettable – transforming emotions into beautiful expressions through flowers.
and To bring joy, beauty, and meaning to everyday moments through elegant and heartfelt floral creations.

Vision Statement

To become a trusted and beloved floral brand known for turning life’s everyday and milestone moments into lasting memories through creativity, care, and exceptional service.

JustBecos

Our Philosophy

Founded with a passion for turning ordinary days into unforgettable experiences, JustBecos creates thoughtfully designed floral pieces that make every occasion special — whether it’s a birthday, anniversary, corporate event, wedding, or a simple surprise to brighten someone’s day.

Each arrangement is crafted with intention, care, and creativity. We source fresh, high-quality blooms and design with one goal in mind: to make your day memorable and unforgettable.

Because every moment deserves to bloom.

Our Approach

At JustBecos, every floral creation begins with a simple belief —
every moment deserves to feel special.

We don’t just arrange flowers.
We design experiences that speak when words aren’t enough.

🌿 Thoughtful Design

Every arrangement is created with intention. From color selection to bloom pairing, each detail is carefully considered to reflect the emotion behind your gesture — whether it’s love, celebration, comfort, or appreciation.

🌸 Quality First

We source fresh, high-quality flowers to ensure that every bouquet is as beautiful as it is long-lasting. Because a meaningful moment deserves nothing less than excellence.

💐 Personal Touch

No two moments are the same, and neither are our designs. We tailor our floral creations to suit your occasion, your message, and your style — turning your vision into something truly memorable.

💎 Seamless Experience

From order to delivery, we focus on making the entire process effortless and enjoyable. Whether it’s a spontaneous “just because” gift or a carefully planned event, we ensure everything is handled with care and precision.

Our Clients

We’re proud to have established a reputation for our creative designs and personal approach and count among our clients Tate, the Natural History Museum, Mappin and Webb, and Linda Farrow. We’ve worked in some of the capital’s most fascinating venues, including St Paul’s Cathedral, Claridge’s, RIBA and Kew Gardens and are pleased to be recommended by The Barbican, St. Pancras Renaissance Hotel and Gordon Ramsay’s restaurants.

Fiola Johnson

The Owner

With more than a decade’s experience at the forefront of floral design, Fiola Johnson is one of London’s most respected florists. Having trained under the iconic Jane Packer, she later worked for some of London most prestigious florists on luxury events and celebrity weddings. In 2008 she founded Fiore to reflect her own intimate and artistic approach. Born and raised in London, Marianne has always loved the city’s relentless pace and creativity, something that’s an endless source of inspiration to her. Yet she also craves the peace and natural beauty of the great outdoors. It’s this balance, between the vibrancy of the city and the beauty of the natural world that defines Fiola’s own individual style.

Drawing on her love of colour and texture, she combines romance and wildness in rich, generous compositions that are both thoughtful and unexpected. Her studio and shops are havens from the urban jungle; like calm oases in the midst of the metropolis. They are bursting with full blooms, hanging plants and potted trees. It’s in these green and peaceful spaces that Marianne and her team create their designs, inspired by the city just outside.

Whether you’re celebrating love, friendship, milestones, or simply brightening someone’s day, our arrangements are thoughtfully designed to turn every moment into something beautiful.

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@jusbecos
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Our customers say
Excellent
Rated 5 out of 5
4.8 out of 5 based on 7,980 reviews